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'<span style="font-size:14px;"><img alt="" src="/uploads/allimg/181018/3-1Q01Q01309444.jpg" /></span><br />
<h2 style="padding: 0px 0px 0px 28px; margin: 0px 0px 0.8em; outline: 0px; zoom: 1; font-size: 19px; font-weight: normal; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); box-sizing: border-box; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-stretch: inherit; line-height: 30px; font-family: "ヒラギノ角ゴ Pro W3", "Hiragino Kaku Gothic Pro", メイリオ, Meiryo, "ＭＳ Ｐゴシック", sans-serif; vertical-align: baseline; position: relative; width: auto;">
<span style="font-size:14px;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><font style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; vertical-align: inherit;">專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ）</font></span></span></span></span></span></span></span></span></h2>
<div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 微軟雅黑, 黑體, Arial;">
<div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;">
<div>
<span style="font-size:14px;">在賣咖啡這件事上，麥當勞越來越認真了。</span></div>
<div>
</div>
<div>
<span style="font-size:14px;">美國時間週一，麥當勞在其官網宣佈，麥咖啡將推出冷萃咖啡，首批在美國聖地亞哥州的74家門店試點，此後進一步推向其他市場。據官方介紹，最新款的冷萃咖啡分爲經典款McCafé Cold Brew Coffee和加奶油的McCafé Marble Cold Brew，均100%由阿拉比卡咖啡豆製成，消費者可以按喜好添加香草、焦糖或榛子等口味。</span></div>
<div>
</div>
<div>
<span style="font-size:14px;">麥咖啡從2009年成立以來，在相當長時間內基本沒有更新過菜單，最近一年多來卻動作頻頻。</span></div>
<div>
</div>
<div>
<span style="font-size:14px;">2017年，麥當勞陸續增加了多條咖啡產品線，包括“咖啡廳質量“的卡布奇諾，美式和冰焦糖瑪奇朵等，餐廳還配備了可產出濃稠牛奶泡沫的更高品質咖啡機。今年6月，麥當勞推出過夏季限定款冷萃咖啡。</span><br />
</div>
<div>
<span style="font-size:14px;"><img alt="" src="/uploads/allimg/181018/3-1Q01Q013315K.jpg" /></span><br />
</div>
<div>
<span style="font-size:14px;">最新的冷萃的產品</span><br />
</div>
<div>
<span style="font-size:14px;"><img alt="" src="/uploads/allimg/181018/3-1Q01Q01340926.jpg" /></span><br />
</div>
<div>
<span style="font-size:14px;">今年6月推出的冷萃產品</span></div>
<div>
</div>
<div>
<span style="font-size:14px;">在美國傳統咖啡市場增長乏力的情況下，近幾年才面市的冷萃咖啡吸引了更多消費者，成了咖啡店裏頗受歡迎的產品。根據英敏特2017年的咖啡報告，冷萃咖啡對“高度參與的iGen（生於社交媒體時代的新人類）和千禧一代消費者”特別有吸引力，他們喝更多咖啡，勇於嘗試新品，且願意購買優質產品。</span></div>
<div>
</div>
<div>
<span style="font-size:14px;">但售賣冷萃咖啡需要費更多心思。製作耗時長，是它的一大特點，通常需花費6至20小時不等的時間，這對零售門店確定每日供應量、快速補貨都是一項挑戰。</span></div>
<div>
</div>
<div>
<span style="font-size:14px;">比起美國，中國咖啡市場的發展潛力要大得多。倫敦國際咖啡組織數據顯示，2017年全球咖啡市場增速僅2％，而中國市場的咖啡消費增速高達15％。客觀的發展前景，吸引了更多咖啡品牌運營商投入其中，競爭也日趨激烈。</span></div>
<div>
</div>
<div>
<span style="font-size:14px;">這篇市場上的咖啡市場參與者，不僅要在產品層面下功夫，爲了爭取更多新客戶、拓寬消費渠道，它們還在積極開展外賣業務。</span></div>
<div>
</div>
<div>
<span style="font-size:14px;">麥當勞是中國市場上開通咖啡外送業務的最新成員，它於10月8日在上海啓動了麥咖啡外送服務。在上海的消費者可以通過微信小程序、餓了麼、美團外賣平臺下單。麥當勞方面表示，麥咖啡的外送服務隨後將逐步推廣至中國其他城市。</span></div>
<div>
</div>
<div>
<span style="font-size:14px;">但做好咖啡外賣業務並非易事。正如此前星巴克所透露的那樣：一來配送時間過長，容易影響咖啡口感，二來配送利潤不高，配送複雜，而且現在各大品牌紛紛搶佔咖啡外賣市場，競爭壓力頗大。</span></div>
<div>
</div>
<div>
<span style="font-size:14px;">目前中國市場上，星巴克、Costa、瑞幸等麥當勞在咖啡領域的競爭對手，都開通了外送服務。而甜甜圈連鎖品牌Dunkin’Donuts、日本最大咖啡連鎖咖啡店Doutor、加拿大的Tim Hortons等也紛紛進駐到了中國。其中，Dunkin’Donuts推出的新一代餐廳還提升了咖啡業務的比重，推出多種口味的咖啡限定菜單，甚至宣佈刪除品牌名中的“甜甜圈”字樣，以強調對咖啡業務的重視。</span></div>
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<br style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 微軟雅黑, 黑體, Arial;" />
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<span style="font-size:14px;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; font-family: 微軟雅黑, 黑體, Arial; text-indent: 32px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">END</span></span></span></span></span></span></span></span></h2>
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'domain' => '',
'catids' =>
array (
0 => '319',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-kafeibisaixinwen.html',
'total' => 40,
'field' =>
array (
),
),
320 =>
array (
'id' => '320',
'pid' => '2',
'pids' => '0,1,2',
'name' => '外國咖啡',
'dirname' => 'zixun/waiguokafeixinxi',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 320,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '13',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-126217-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://1lo.gafei.com/views-126217' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '126217',
'm' => 'index',
) |
