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'深圳140多家肯德基餐廳開賣現磨咖啡 價格定在10元起'

'/uploads/allimg/161128/8-16112P95225139.jpg'

'深圳,140,多家,肯德基,餐廳,開賣,現磨,咖啡,價格,1'

'肯德基現磨咖啡僅10元起 記者在萬象城肯德基餐廳看到，肯德基的現磨咖啡沒有設立獨立的售賣櫃檯，咖啡產品的價目在點餐櫃檯上方。記者在餐牌上看到，肯德基提供的6種咖啡產品，價格最便宜的美式咖啡不過10元/杯，而價格最貴的產品也僅19元。這個價格要遠低於'

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'2016-11-28 09:52:31'

'2016-11-28 09:52:28'

'87085'

''

''

''

''

''

''

''

''

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NULL

'<div>
	肯德基現磨咖啡僅10元起</div>
<div>
	&nbsp;</div>
<div>
	　　記者在萬象城肯德基餐廳看到，肯德基的現磨咖啡沒有設立獨立的售賣櫃檯，咖啡產品的價目在點餐櫃檯上方。記者在餐牌上看到，肯德基提供的6種咖啡產品，價格最便宜的美式咖啡不過10元/杯，而價格最貴的產品也僅19元。這個價格要遠低於星巴克30元左右的價格線，也要明顯低於麥當勞的麥咖啡，這個價格顯然具有十足的競爭性。據肯德基品牌企劃副總裁何勇介紹，2015年，肯德基將在不少於20個城市的1000家餐廳陸續推出現磨咖啡系列。</div>
<div>
	&nbsp;</div>
<div>
	　　消費者用舌頭選出好咖啡</div>
<div>
	&nbsp;</div>
<div>
	　　實際上近幾年肯德基一直在關注着咖啡市場的變化，細心的消費者會發現，早在2009年，上海、北京等地的肯德基餐廳裏就陸續出現過現磨咖啡的身影。肯德基低調地嘗試着不同的咖啡豆、咖啡機和不同的工藝，一直摸索着最能代表肯德基奉獻給消費者的那杯好咖啡。</div>
<div>
	&nbsp;</div>
<div>
	　　這期間，肯德基至少前後推出了四個系列的咖啡產品。最&ldquo;糾結&rdquo;的選擇就是在有着漂亮外觀的拉花系列和口味香濃均衡的現磨系列之間做決定。經過多次消費者測試，包括概念測試、口味盲測後，肯德基在2013年5月，從北京、上海各選擇了類型相似的餐廳，進行了兩個產品系列的同步實測，讓消費者做選擇。最終，消費者調研和銷售數據顯示：採用100%阿拉比卡咖啡豆，每一杯都是現場研磨的現磨咖啡系列，憑藉新鮮現磨的優質原料、濃郁順滑的口感和優良的性價比，贏得了消費者的偏愛。所以說，現在肯德基推出的這杯好咖啡是由消費者的舌頭投票的結果。<img alt="" src="/uploads/allimg/161128/8-16112P95225139.jpg" style="width: 300px; height: 213px;" /></div>
'

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'肯德基現磨咖啡僅10元起 記者在萬象城肯德基餐廳看到，肯德基的現磨咖啡沒有設立獨立的售賣櫃檯，咖啡產品的價目在點餐櫃檯上方。記者在餐牌上看到，肯德基提供的6種咖啡產品，價格最便宜的美式咖啡不過10元/杯，而價格最貴的產品也僅19元。這個價格要遠低於'

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