4.1.4

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'震驚！臺媒爆統一集團賣上海星巴克的內幕！一切源於野心……'

'/uploads/allimg/171113/3-1G1131I5132b.jpg'

'震驚,臺媒,統一,集團,海星,巴克,內幕,一切,源於,野心,'

'專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ） 幫人代養的金雞母長大了，終有「物歸原主」的一天，在此之前，你會做什麼準備？ 統一集團在七月下旬公佈與美國星巴克公司的「換股」交易，將集團持有共50％的上海星巴克股權賣出，同時買下臺灣星巴'

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'2017-11-13 17:34:28'

'2017-11-13 17:36:24'

'110952'

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'<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ）</span><br />
	<br />
	幫人代養的金雞母長大了，終有「物歸原主」的一天，在此之前，你會做什麼準備？</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　統一集團在七月下旬公佈與美國星巴克公司的「換股」交易，將集團持有共50％的上海星巴克股權賣出，同時買下臺灣星巴克50％的股權，從此美國星巴克百分百掌握上海經營權，統一則百分百持有臺灣星巴克股權。</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
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	　　一來一往，兩筆買賣雖讓統一集團淨賺高達近三百億元（新臺幣），但「這等同賣掉中國轉投資事業中，成長最快的一個夢，」一位本土券商主管評論。尤其統一超的轉投資中，就屬上海星巴克最賺錢，一旦失去它，只能勉強損益兩平，因此消息發佈後首個交易日，股價就全面崩潰，當日爆量大跌約7、8％。</p>
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	　　</p>
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	<img data-copyright="0" data-ratio="0.9418837675350702" data-s="300,640" data-type="jpeg" data-w="499" src="/uploads/allimg/171113/3-1G1131I454T5.jpg" style="margin: 0px; padding: 0px; max-width: 100%; height: 470px; width: 499px;" /></p>
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	&nbsp;</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　<strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; color: rgb(255, 76, 0); font-size: 18px;">賣掉金雞母，他卻笑得出來&hellip;&hellip;</span></strong></p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	<strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; color: rgb(255, 76, 0); font-size: 18px;">　　</span></strong></p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	<strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; color: rgb(255, 76, 0); font-size: 18px;">　　換得臺灣完整股權，竟是戰略佈局</span></strong></p>
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	　　</p>
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	　　在中國這個咖啡消費年成長率達一五％、全球成長最快的市場中，失去了星巴克這隻金雞母，但記者會上的統一集團董事長羅智先卻笑得出來，還一派輕鬆對着媒體回應說：「對雙方合作，現階段覺得公平，也非常滿意。」「短期內少掉這個業務，要從別的機會里彌補回來。」</p>
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	　　</p>
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	　　究竟，這位臺灣最大食品集團掌門人是怎麼盤算這一局？原來，他口中「別的機會」，是一場佈局長遠的「<strong style="margin: 0px; padding: 0px;">咖啡豆大王</strong>」夢。</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　首先，交出上海星巴克一事，早在二○一三年羅智先正式接班集團董事長後不久，就出現美國總部有意收回臺灣星巴克代理權的傳聞，當時媒體報導統一爲了保住臺灣星巴克的經營權，考慮循香港美心集團模式，用上海星巴克交換臺灣。</p>
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	　　</p>
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	　　統一幕僚透露，兩年前，讓出上海、全拿臺灣的交易模式就已確定，只剩價碼還未談妥。</p>
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	　　</p>
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	　　爲何羅智先要交出大市場、確保小市場？</p>
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	<img data-copyright="0" data-ratio="0.6698412698412698" data-s="300,640" data-type="jpeg" data-w="630" src="/uploads/allimg/171113/3-1G1131I545Y1.jpg" style="margin: 0px; padding: 0px; max-width: 100%; height: 422px; width: 630px;" /></p>
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	&nbsp;</p>
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	&nbsp; &nbsp; &nbsp; &nbsp;<strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; color: rgb(255, 76, 0); font-size: 18px;">他的風格：做大不做小</span></strong></p>
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	<strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; color: rgb(255, 76, 0); font-size: 18px;">　　</span></strong></p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	<strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; color: rgb(255, 76, 0); font-size: 18px;">　　做代理不能握實權，不如自建供應鏈</span></strong></p>
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	　　</p>
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	　　本來代理品牌生意就是「媳婦仔命」，無論做好做壞，生殺大權始終握在母公司手中，因此上海星巴克這場撤退戰，對羅智先而言，是小輸爲贏的應對策略。而保住臺灣星巴克，對羅智先的「咖啡豆大王」夢，更有重要戰略意義。</p>
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	　　</p>
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	　　統一幕僚分析，羅智先的經營風格是「做大不做小」，他操盤將臺灣無印良品股權以十億餘元賣給日本無印、停止代理Afternoon Tea等品牌，就是放掉小生意的思維。因此，失掉年營收二百八十億元的上海星巴克，這個缺口羅智先也想從別的大生意補回。</p>
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	　　</p>
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	　　羅智先常把「專注本業」掛在嘴上，而統一的本業就是進口原料、加工生產，然後透過超商等通路賣掉套利。因此，咖啡這盤生意要做大，比起幫人作嫁的代理品牌，進口咖啡豆、烘焙加工，然後送進臺灣及海外通路賣掉的一條龍模式，才能產生最大獲利。</p>
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	　　</p>
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	　　「統一超商投入大量決心建立咖啡供應鏈，從設備、咖啡原料廠、咖啡配方及製程研發都自己來。」今年六月，統一超鮮食部長梁文源的公開說法，證實了羅智先的策略，而這回統一與星巴克「換股」交易，將讓羅智先有近三百億元資金，爲咖啡豆批發生意建構軍備。</p>
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	　　</p>
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	　　這條咖啡豆大王之路，統一早就跌跌撞撞走過來。</p>
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	　　</p>
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	　　從一九八五年，統一在超商門市賣現煮的滴漏式咖啡，但短短四年就收攤；二○○一年，成立統一星巴克後的第三年，統一又在超商開「街角咖啡館」，賣起現煮研磨咖啡，但市場反映不佳，還是很快就敗下陣來。</p>
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	　　</p>
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	<img data-copyright="0" data-ratio="0.5234375" data-s="300,640" data-type="png" data-w="640" src="/uploads/allimg/171113/3-1G1131I505591.png" style="margin: 0px; padding: 0px; max-width: 100%; width: 640px; height: 335px;" /></p>
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	&nbsp;</p>
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	　　<strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; color: rgb(255, 76, 0); font-size: 18px;">他的策略：跟着老大走</span></strong></p>
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	<strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; color: rgb(255, 76, 0); font-size: 18px;">　　</span></strong></p>
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	<strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; color: rgb(255, 76, 0); font-size: 18px;">　　從產地、機器到口味，全黏緊星巴克</span></strong></p>
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	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　又過了三年，平價咖啡熱潮在臺灣出現，統一超商第三度挑戰咖啡市場，開出「CITY CAF&eacute;」新品牌，但年銷量不到二百七十萬杯，初期表現仍岌岌可危。</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　統一主管透露，當時有口味與設備兩大問題，而統一星巴克這時已在臺灣嶄露頭角，變成統一超咖啡團隊內部取經學習的對象。</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　咖啡同業指出，在亞洲市場，星巴克是以新加坡爲基地，進口原料烘焙，然後再供應給亞洲各地門市，同時透過嚴謹的授權合約，將咖啡上游的技術鎖在新加坡，照理，代理商很難模仿。</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　然而，臺灣星巴克與7-Eleven畢竟都在統一集團旗下，集團主管透露，就算有人員輪調或是招募對方離職員工也不稀奇，因此，CITY CAF&eacute;的口味調整就是由具統一星巴克背景的團隊出手搶救，目標是「儘量貼近星巴克」。</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　爲了落實這個策略，星巴克機器用瑞士咖啡機龍頭廠Thermoplan，統一就到瑞士找實力也不差的咖啡機大廠Egro；影響口感關鍵的咖啡豆，星巴克委外契作，統一也可以到同一國家與地區，找其他農夫收購類似品質的咖啡豆；同時也學星巴克的品管制度，統一超培訓自己的杯測師團隊。</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　經過這段轉型改造後，原本不起眼的CITY CAF&eacute;，靠着口味類似星巴克、但價格只要一半的高CP值，從去年就變成年賣約三億二千萬杯、年營收破百億元的賺錢生意。</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　更重要的是，去年CITY CAF&eacute;每年的咖啡豆（生豆）進貨量爲五千公噸，已高佔全臺生豆進口量約二五％，是臺灣現煮咖啡市場中用量最大的業者。</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	<img data-copyright="0" data-ratio="0.42843511450381677" data-s="300,640" data-type="jpeg" data-w="1048" src="/uploads/allimg/171113/3-1G1131I5132b.jpg" style="margin: 0px; padding: 0px; max-width: 100%; height: 343px; width: 800px;" /></p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　<span style="margin: 0px; padding: 0px; color: rgb(255, 76, 0);"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 18px;">他的盤算：用咖啡豆再攻中國</span></strong></span></p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	<span style="margin: 0px; padding: 0px; color: rgb(255, 76, 0);"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 18px;">　　</span></strong></span></p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	<span style="margin: 0px; padding: 0px; color: rgb(255, 76, 0);"><strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; font-size: 18px;">　　手握臺灣星巴克，就掌握人才與技術</span></strong></span></p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	<span style="margin: 0px; padding: 0px; color: rgb(255, 76, 0);">　　</span></p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　除了能夠供應自家旗下逾七千家的超商通路，星巴克協助開闢出的中國咖啡文化，這個極具成長性的市場，自然也會在羅智先的咖啡豆批發佈局之列。雖然，統一仍難以打入星巴克自成體系的供應鏈，但保留臺灣星巴克經營權，卻是能讓統一繼續掌握人才、取經咖啡豆口味等技術、跟上國際潮流的關鍵之鑰，因此必須留住。</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　反觀，在統一超團隊眼中，上海星巴克近年雖處於成長高峯期，去年淨利大賺約新臺幣四十一億元，但統一超依股權認列金額還不到十億元，而且現在中國連鎖餐飲市場陷入激烈的紅海競爭，統一就算多搶到幾年的上海星巴克經營權，要拚更亮眼的展店成績也有很大難度。</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　或許，就如一位統一超主管所說，一次拿回未來二十年的打工錢，不見得是壞事，「也許現在看來是星巴克佔便宜，但五年後，誰輸誰贏還很難說？」</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	<img data-copyright="0" data-ratio="0.565" data-s="300,640" data-type="png" data-w="800" src="/uploads/allimg/171113/3-1G1131I52XX.png" style="margin: 0px; padding: 0px; max-width: 100%; width: 800px; height: 452px;" /></p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　<span style="margin: 0px; padding: 0px; font-size: 18px; color: rgb(255, 76, 0);"><strong style="margin: 0px; padding: 0px;">統一打造咖啡豆帝國，自信來源5助力</strong></span></p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　<strong style="margin: 0px; padding: 0px;">3.2億杯</strong>：去年CITY CAF&eacute;賣出3.2億杯咖啡，用掉5,000噸咖啡豆，佔全臺進口量25%</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　<strong style="margin: 0px; padding: 0px;">7240家</strong>：全球7-Eleven7,240家超商，臺灣佔5,130家，可收回成爲統一咖啡豆出貨對象</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　<strong style="margin: 0px; padding: 0px;">400家</strong>：旗下菲律賓7-Eleven在1年內新增近400家，今年總數拚達2,300家</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　<strong style="margin: 0px; padding: 0px;">40%</strong>：上海7-Eleven虧損縮減40%，更進軍浙江新地盤</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	　　<strong style="margin: 0px; padding: 0px;">15%</strong>：中國咖啡消費年增率15%，統一可用CITY CAF&eacute;品牌搶攻</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2;">
	&nbsp;</p>
<p style="margin: 0px; padding: 0px; clear: both; color: rgb(0, 0, 0); font-family: \'Helvetica Neue\', Helvetica, \'Hiragino Sans GB\', \'Microsoft YaHei\', Arial, sans-serif; font-size: medium; font-variant-ligatures: normal; orphans: 2; widows: 2; text-align: center;">
	<img data-copyright="0" data-ratio="0.7" data-s="300,640" data-type="jpeg" data-w="620" src="/uploads/allimg/171113/3-1G1131I53H37.jpg" style="margin: 0px; padding: 0px; max-width: 100%; height: 434px; width: 620px;" /></p>
'

'震驚,臺媒,統一,集團,海星,巴克,內幕,一切,源於,野心,'

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'1510565668'

'1510565784'

'震驚！臺媒爆統一集團賣上海星巴克的內幕！一切源於野心……_咖啡八卦信息_咖啡新聞_中國咖啡網'

'震驚,臺媒,統一,集團,海星,巴克,內幕,一切,源於,野心'

'專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ） 幫人代養的金雞母長大了，終有「物歸原主」的一天，在此之前，你會做什麼準備？ 統一集團在七月下旬公佈與美國星巴克公司的「換股」交易，將集團持有共50％的上海星巴克股權賣出，同時買下臺灣星巴'

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