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'開咖啡館不單靠情懷，最重要的是流程規劃'

'/uploads/allimg/170521/3-1F521120204357-lp.png'

'咖啡館,單靠,情懷,最重要的,流程,規劃,專業,咖啡,交流,'

'專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style ) 據統計，城市裏每四個人中就有一個人有過開咖啡館的夢想，在無數創業者的眼中，開咖啡館是一件充滿文藝色彩的事情，甚至有的創業者開咖啡店並不是爲了創業，只是一種情懷。然而，再感性的情懷面對不斷'

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''

'2017-05-21 12:01:10'

'2017-05-21 12:03:05'

'101566'

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'<span style="font-size:16px;"><img alt="" src="/uploads/allimg/170521/3-1F521120204357.png" style="width: 591px; height: 594px;" /><br />
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial;">專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style )</span><br />
<br />
　　據統計，城市裏每四個人中就有一個人有過開咖啡館的夢想，在無數創業者的眼中，開咖啡館是一件充滿文藝色彩的事情，甚至有的創業者開咖啡店並不是爲了創業，只是一種情懷。然而，再感性的情懷面對不斷虧損甚至倒閉的咖啡店也是會低頭的。經營一家咖啡店需要技巧，Hey!Coffee的創始人曹境老師在咖啡行業有着12年的從業經驗，熟悉並瞭解咖啡全產業鏈，有着豐富的行業資源，關於如何開好一家咖啡店，我們聽她怎麼說。</span>
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	<span style="font-size:16px;">　　綠蟻新醅酒，紅泥小火壚。晚來天欲雪，能飲一杯無。一個週三的下午，小編和同事如約而至，對曹境老師進行了一場專訪。到了曹老師的咖啡店，見到了曹老師，她正在忙，於是我們兩個人坐在旁邊的椅子上等着，櫃檯上只有一個妹子，端上來兩杯卡布奇諾，煙氣氤氳。和曹老師聊天，她說話聲音很輕，但很有觀點，正是小編喜歡的簡 奧斯丁時代的氣質，簡單而美好，只是靜靜的坐在那裏，就是一道風景。她衣着簡單，因爲不喜歡逛街，甚至覺得逛街就是浪費生命，如果需要買衣服鞋子，一定是去熟悉的幾個品牌，而且買衣服鞋子的並不做太多停留。也許，拿着一本書，在咖啡館消磨半日的好時光，夕陽下心滿意足的回家，是一種 偷得浮生半日閒 ，也許，在一家古色古香的咖啡店，看着古樸的貨架上琳琅的咖啡杯，聽着它們背後的故事，鮮活，生動，這應該也是一種 偷得浮生半日閒 吧，小編跟同事回公司時，一路無言。瞭解到您採用新的商業模式可以規避掉傳統咖啡店租金及人工成本高的弊端，您可以爲我們具體介紹一下嗎？傳統咖啡店以售賣產品和環境爲主，一般來說，很多用戶到咖啡店是爲了社交需求，所以會很注重咖啡店的附加值，比如氛圍、環境等。可是目前國內的咖啡行業盈利模式卻並不清晰，除了大規模連鎖型的咖啡店，比如Starbucks、Costa，經過五年到八年的時間累積出規模效應，其實單店的盈利能力其實比較弱。即使像Starbucks這樣知名的企業，租金成本和人工成本也很高，只有獲得大量客流才能盈利。如果你沒有Starbucks的知名度高，沒有充足的資源拿到發達的商業地段，獲取不到大量客流，那麼你怎麼辦？咖啡在國外很便宜，類似於一瓶礦泉水的價格，但是在中國就很不一樣，大部分咖啡要30元一杯，因爲它揹負了很高的附加成本。我在咖啡行業幹了很多年，開咖啡店只有兩種選擇，要麼做大規模，要麼做單店，並且想辦法降低租金成本和人工成本。我們採用了世界上第一臺APP智能咖啡機，製作咖啡完全智能化，這樣就不需要培訓專業的咖啡師。我們也沒有服務的環節，顧客第一次光臨，我們會講解一下咖啡機的用法，之後顧客就可以自己直接操作，所以店面基本上一個班次一個人就夠了。其次，我們自己不製作任何商品，整個經營的環節很簡單，不涉及複雜的產品鏈條，也就是把顧客的重點從咖啡店的附加值上面轉移到咖啡本身。我們現在項目的主要目的是引導大衆消費者瞭解咖啡，我們也開設了咖啡課堂，一週一次，給用戶講解一些與咖啡有關的知識。</span></div>
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	<span style="font-size:16px;">　　很多人搞錯了開咖啡店的流程，大部分創業者首先想到的是確定選址，然後再考慮裝修，其實這個流程是錯誤的。要開一家咖啡店首先需要定位，確定一個基調：開什麼樣的咖啡店？要把咖啡賣給誰？要做出什麼特色來？爲什麼現在那麼多個體咖啡店不賺錢？你開的咖啡店有什麼特點？開咖啡店要有一個清晰的流程，後期的裝修、產品的售賣都是以定位爲出發點的，不是以你的喜好，而是以目標客戶的喜好。很多個體開咖啡店其實是有緣由的，舉個例子，之前有人向我諮詢開咖啡店的問題，她在亦莊買了房子，所以想在社區的商業街開個咖啡店。如果沒有個人緣由，個體是什麼樣的人就會不自覺的考慮開一個針對自身類型的咖啡店，因爲沒有其他層面的人脈，而且也不懂其他層面客戶的需求。一般而言，每個人做事都會結合自身的資源和優勢。確定好定位之後也不是直接開始裝修，我之前見了一個北大的老師，學校內部想開一家咖啡館，給學生提供一個創業實踐的機會。我就問他現在已經進行到哪一步，他說地方選好了，設備買好了。但其實這是錯誤的，買設備的時候需要依據產品菜單，而不只是買個咖啡機的問題，需要什麼產品才知道需要什麼設備。設備有不同的規格，要根據店面、接待顧客的數量決定買什麼樣規格的設備，比如製冰機有25公斤的規格，也有50公斤的。菜單也要根據定位確定，潛在顧客羣是誰？他們喜歡什麼樣的咖啡？怎樣做出他們喜好的咖啡。定位清楚之後才能進行設備規劃，設備規劃清楚之後才能進行設計，否則設備安裝會出現很大的問題。另外，裝修的樣式不是由設計師決定，而是根據你的定位決定，根據你的目標客戶羣的喜好決定。有的創業者想要把咖啡館做成主題式或平臺式，這些都是很好的思路。比如你愛運動、愛爵士樂，而且有一幫這樣的朋友，就可以把這些人聚集在一起，這樣就比開一個沒有任何主題的咖啡館更容易經營。現在3W、車庫都是做的平臺，不靠開咖啡店售賣咖啡賺錢，而是爲了搭建平臺。開咖啡店的時候，只有前期的規劃清晰，後面一系列的運作纔會流暢。另外，創業者要做一個完善的時間規劃，有的創業者開咖啡店可能只需要兩三個月，而有的卻需要半年，時間沒有規劃好、協調好，就會浪費很多時間、金錢，包括店面的租金，其實這些都需要專業的知識。所以開咖啡店的整個流程、各個環節都需要和專業人士溝通，自己盲目做的話基本上會賠一兩百萬，甚至是兩三百萬。</span></div>
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<div>
	<span style="font-size:16px;">　　我們在品牌上沒有進行太多推廣，一開始只是藉助朋友圈，我的朋友圈的質量還是比較高的。其次是媒體傳播，有十幾家的媒體、自媒體、公衆號採訪過我們，幫我們進行推廣宣傳，但是基本都是他們主動聯繫我們的。另外，我們自己也有一個公衆號，推廣與咖啡的文化知識，宣傳我們的產品，開辦咖啡課堂等。我們本身只有一家店面，所以不會有太多宣傳推廣的預算。至於困難，我們並沒有遇到很多，可能和其他開單店的創業者想法不一樣，我們更多的是想梳理出一種商業模型，並通過實踐校正其中的某些環節，比如產品線、產品流程。我們設計的是全自助式的，所以對臺面設計關注的多，思考的也多。可不可以請您簡單介紹一下選擇加盟品牌要注意哪些方面的問題？大多數加盟店主是因爲不瞭解這個行業才選擇加盟的，如果瞭解的話就不會選擇加盟，而是自己做。一般創業者擔心加盟之後總部不會選派專業人士指導，因爲上線一個產品需要策劃、設計海報等，這些對個體來講是很困難的，但如果總部直接爲你做好這些事，就會非常方便。選擇一個加盟品牌，要考慮它整個系統是不是獨特的，它能不能整理出一套標準化的模式，因爲如果沒有這套標準化的模式，推廣品牌時就根本沒有點，所以加盟的品牌一定要有一套標準的模式，其他的商家做不了，或者很難做到。如果品牌的商業項目不能抽取出來可供複製的模式，這樣的品牌就做不了加盟。師傅領進門，修行靠個人，每個城市的定位不同，消費人羣也不同，總部不可以細分到每一個城市怎麼經營，加盟店主一定要有自己的思路。</span></div>
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