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'
<table width=\'100%\'>
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<td><div id="contentMidPicAD" style="float:right; clear:both; top:0; vertical-align:top;"></div>
<p>
據《聯合報》報道，星巴克公司（Starbucks）計劃今夏開始在歐洲的大型辦公室廣設販賣機，讓公司的員工可就近購買卡布奇諾、濃縮咖啡和熱巧克力等飲料。</p>
<p>
據報導，星巴克已和瑞士販賣機業者贏商網Selecta集團合作，六個月前開始在瑞士安裝名爲“轉角咖啡”（Corner Cafe）的販賣機，目前在瑞士的辦公室已裝設17部。一部販賣機平均一天賣出100杯飲料。</p>
<p>
星巴克計劃將這類販賣機推廣至德國、法國、荷蘭、丹麥、芬蘭和奧地利。星巴克歐洲業務開發主管賽克斯（Matt Sikes）說，雖然星巴克在上述部分市場的咖啡館很少，該品牌在這些地區的能見度很高，並表示星巴克的目標是數年內在歐洲裝設數千部販賣機。</p>
<p>
根據星巴克的安排，Selecta將向星巴克購買杯子、咖啡和其他產品，並向在地供應商購買鮮奶。Selecta也將負責行銷、機器安裝和維修等工作，並支付星巴克授權費。賽克斯拒絕透露轉角咖啡計畫的財務目標，只表示這對星巴克達到“增加民衆購買飲料頻率”的目標相當重要。對尋找新營收來源的咖啡業者而言，歐洲的辦公室大樓可能是具吸引力的市場。</p>
(責任編輯：獅子座)</td>
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