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'澳洲咖啡產業總體規模逾40億澳元,但目前市場上尚無一家獨大的產業巨頭。零售咖啡市場的強勁增長刺激各主要咖啡品牌商紛紛考慮進行資產整合,擴大運營規模,提高自身市場份額。 ACB News《澳華財經在線》報道,澳大利亞咖啡產業總體規模高達43億澳元,其中,' |
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'<p>
澳洲咖啡產業總體規模逾40億澳元,但目前市場上尚無一家獨大的產業巨頭。零售咖啡市場的強勁增長刺激各主要咖啡品牌商紛紛考慮進行資產整合,擴大運營規模,提高自身市場份額。</p>
<p style="text-align: center; ">
<img alt="" src="/uploads/allimg/150331/3-15033111193I95.jpg" /></p>
<p>
ACB News《澳華財經在線》報道,澳大利亞咖啡產業總體規模高達43億澳元,其中,零售咖啡領域規模約爲32億澳元。和其他產業不同,澳洲咖啡行業並無主導市場的行業領軍公司,而是由6700家咖啡商平分秋色,每年總體盈利超過2.5億澳元。</p>
<p>
然而隨着市場日益壯大,有不少咖啡公司考慮擴張型發展策略,通過收購門店、全方位購進咖啡烘焙、加工設備等舉措,統一控制品質和成本,以期擴大市場份額。</p>
<p>
澳上市公司零售食品集團RFG(Retail Food Group)先行一步,去年分別斥資1.64億和4700萬澳元收購澳洲着名咖啡連鎖品牌Gloria Jeans和布里斯班咖啡品牌 Di Bella.ACB News《澳華財經在線》曾報道,收購成功後,RFG集團將繼續秉承“農場到咖啡杯”的準則,直接採購咖啡豆、在集團名下澳洲、美國、新西蘭等國的烘焙包裝廠製作加工,擴大國際市場,並計劃分銷至中東地區和中國(報道鏈接).</p>
<p>
快餐行業憑藉網點優勢緊隨其後,全球性品牌動作醒目。在澳總銷售額高達40億澳元的麥當勞也有意繼續擴張咖啡業務。目前麥當勞在全澳共有750家麥咖啡(McCafes),近期還計劃在悉尼開設名爲 The Corner的潮人咖啡店。</p>
<p>
便利店品牌7-Eleven在澳洲共有600家連鎖店,其澳洲分支控股方Withers集團表示,去年熱飲業務(包括咖啡、巧克力)增長了30%,爲適應市場需求,7-Eleven擬推出“1元咖啡”,預計來年熱飲銷售額將高達4000萬澳元。爲搶佔市場份額,Withers集團去年曾買下星巴克咖啡澳洲經營權,並在布里斯班花園城市(Garden City)開設了一家面積約200平方米的星巴克。</p>
<p>
澳洲咖啡產業發展較爲獨特,大量的咖啡店並不會自行購買咖啡研磨設備,而是傾向從咖啡豆提供商手中租賃這些設備,一般租期爲3-5年。隨着咖啡產業日趨發展壯大,很多大型特許經營商都開始購買設備,進行產業垂直整合。</p>
<p>
澳洲本土咖啡集團Coffee Club墨爾本分支CEO加洛(Dan Gallo)也表示,Coffee Club集團也在繼續進行產業聯合和垂直整合,目前正考慮放棄使用簽約烘焙商,轉而購買自有咖啡烘焙廠,並有意在店鋪和線上同時推出袋裝咖啡。</p>
<p>
來源:澳華財經在線</p>
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