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'<img alt="" src="/uploads/allimg/180112/3-1P112095455336.jpg" style="width: 800px; height: 531px;" /><br />
<br />
<div>
<div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; color: rgb(51, 51, 51); font-family: 微軟雅黑, 黑體, Arial;">
<h2 style="padding: 0px 0px 0px 28px; margin: 0px 0px 0.8em; outline: 0px; zoom: 1; font-size: 19px; font-weight: normal; box-sizing: border-box; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-variant-numeric: inherit; font-stretch: inherit; line-height: 30px; font-family: \'ヒラギノ角ゴ Pro W3\', \'Hiragino Kaku Gothic Pro\', メイリオ, Meiryo, \'ＭＳ Ｐゴシック\', sans-serif; vertical-align: baseline; position: relative; width: auto;">
<font style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; vertical-align: inherit;">專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ）</font></h2>
<ul style="padding-right: 0px; padding-left: 0px; margin: 0px 0px 20px; outline: 0px; zoom: 1; box-sizing: border-box; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; font-family: \'ヒラギノ角ゴ Pro W3\', \'Hiragino Kaku Gothic Pro\', メイリオ, Meiryo, \'ＭＳ Ｐゴシック\', sans-serif; vertical-align: baseline; list-style: none outside; color: rgb(0, 0, 0);">
<li style="padding: 0px 0px 0px 20px; margin: 0px 0px 12px; outline: 0px; zoom: 1; list-style: none; box-sizing: border-box; border: 0px; font-style: inherit; font-variant-ligatures: inherit; font-variant-position: inherit; font-variant-caps: inherit; font-variant-numeric: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: inherit; line-height: 18px; font-family: inherit; vertical-align: baseline; background-image: url(https://coffeemecca.jp/wp-content/themes/coffee/images/coffeelist.png); background-size: 0.8em; background-attachment: scroll; background-color: transparent; background-position: 4px 3px; background-repeat: no-repeat no-repeat;">
<div>
中國大陸中產階級興起改變消費方式，從上海快速成長的咖啡市場可一窺端倪。近年，星巴克等連鎖業者都看好上海咖啡甜點市場，但在當前市場結構下，仍是大型連鎖業者的天下。</div>
<div>
</div>
<div>
作爲國際化的商業城市，上海人的飲食習慣不斷在改變。經濟發展產生更多中產階級，這些中產階級注重實質生活品味，帶動更多“小確幸”情懷的體驗式消費浪潮，咖啡就是其中一項。</div>
<div>
</div>
<div>
全球咖啡連鎖龍頭星巴克去年底以行動宣示了對中國咖啡市場的信心。2017年12月，星巴克在上海啓用面積達3萬平方英尺的旗艦店“星巴克精品烘焙工坊”，是星巴克第一間美國以外的烘焙工坊，也是全球規模最大的星巴克門市。</div>
<div>
</div>
<div>
星巴克執行長強生（Kevin Johnson）在啓用儀式上表示：“對星巴克來說，這世界上沒有其他市場，能有中國市場的新店成長能力。”</div>
<div>
</div>
<div>
中國大陸咖啡市場正在發展，臺商當然不會錯失良機。但相較過去，“臺灣”招牌已不再是進軍大陸餐飲業的利基，現在臺商在大陸發展品牌，除了產品要更強調細緻與創新，展店計畫也相對過去謹慎許多。</div>
<div>
</div>
<div>
在臺灣有4家分店，以舒芙蕾等法式甜點爲賣點的卡啡那，日前與天仁集團大陸商標天福集團合作，在上海展店。選擇上海作爲進軍中國大陸的第一家分店，卡啡那主打正宗法式舒芙蕾，店內裝潢走圖書館風格，號稱藏書6000本，讓顧客隨意借閱。</div>
<div>
</div>
<div>
天福控股有限公司協理李建德表示，中國大陸餐飲市場一直持續提升，民衆愈來愈注重品質品味更甚於價格，尤以上海作爲指標。民衆的喜好從西點到現在的法點、從過去義式咖啡到現在的莊園咖啡，業者必須體察市場，跟著消費者走。</div>
<div>
</div>
<div>
他說，中國大陸咖啡市場大、成長也快，每年有10%至15%成長空間。若以目前市場規模人民幣700億元（約新臺幣3000億元）預估，在5年內可以達到3000億元。雖然市場結構與需求改變快速，但臺商追求精緻與品質，也更貼近上海民衆需要，還是大有可爲。</div>
<div>
</div>
<div>
市場規模大，想進來分一杯羹的也不少。中新社曾報道，上海有約6500家咖啡店，其中小型連鎖店、獨立咖啡店和麪包店也在努力瓜分這塊大餅，而小品牌和獨立咖啡店的數量也正在以爆炸性的速度成長。</div>
<div>
</div>
<div>
一位不願具名的臺商說，上海咖啡甜點市場正以相當快的速度洗牌，“市場看似已經飽和，但店還是一家家的開，換個角度看，就是店也一家家的倒。”</div>
<div>
</div>
<div>
上海數年前蔚爲潮流的韓系咖啡店，如今只剩漫咖啡等較具規模的連鎖店。這名臺商說，除了咖啡與甜點本身，這裏的消費者也在意店裏的裝潢、重視有沒有營造出他們要的氛圍，也要求創新。“這些都需要資本，縱然市場大，但短期看來，小型店家還是很難有生存空間。”</div>
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。</li>
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'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '40',
'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '319',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-kafeibisaixinwen.html',
'total' => 40,
'field' =>
array (
),
),
320 =>
array (
'id' => '320',
'pid' => '2',
'pids' => '0,1,2',
'name' => '外國咖啡',
'dirname' => 'zixun/waiguokafeixinxi',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 320,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '13',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-114919-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://1lo.gafei.com/views-114919' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '114919',
'm' => 'index',
) |
