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'和使用全自動咖啡機不同,Costa一直堅持手工現場製作咖啡,讓顧客擁有最醇香的口感。但這種慢工出細活的品質與時下追求速度的生活節奏產生了一定的分歧,如何讓顧客在最短的時間內享受最高品質的咖啡,Costa藉助移動支付工具找到了突破口。 這家位於北京新光' |
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'<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
和使用全自動咖啡機不同,Costa一直堅持手工現場製作咖啡,讓顧客擁有最醇香的口感。但這種“慢工出細活”的品質與時下追求速度的生活節奏產生了一定的分歧,如何讓顧客在最短的時間內享受最高品質的咖啡,Costa藉助移動支付工具找到了突破口。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<img alt="" src="/uploads/allimg/160527/3-16052GA441a4.png" style="width: 450px; height: 444px;" /><br />
這家位於北京新光天地的Costa微信智慧咖啡廳,從門店裝潢就顯示出獨特性,門口設置的“掃碼穿越”海報吸引了不少消費者駐足體驗。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
店內每張餐桌上都貼有一個二維碼,顧客只要用微信掃碼就能收到菜單推送,進行自助點餐。這套被稱爲“微信支付全流程點餐”的系統,使Costa首次實現從點餐到支付的微信全自助,免去了等候點餐、現金找零等環節。據悉,引入自助點餐系統後,該門店排隊時間將會減少30%,高峯期點餐收單時間約提升25%。作爲商務人士社交消費的集中場所,讓“咖啡廳快起來“的系統不僅迎合了商務人士高效便捷的需求,Costa微信智慧咖啡廳甚至在門店接入了微信硬件打印機,與商務人士的移動辦公需求相匹配,也爲咖啡行業拓展了新的發展方向。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
“微信支付的掃碼點餐和微信智能打印,顧客參與度極高,反響效果極好,整體落地的效果是完全超乎預期的。”Costa的市場產品部總監蘇博表示。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
另外,這家Costa微信智慧咖啡廳還將服務範圍“越界”到了周邊商家。喝完咖啡需要轉場安排其他活動時,只需打開手機藍牙,使用微信搖一搖“周邊”,就可以查看附近接入微信“搖一搖周邊”的商家服務信息,提供“一站式”消費體驗,輻射周邊商戶形成完整的商圈。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
消費者和商家形成強互動數據成下個合作點</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
對商家來說,能通過微信支付的社交屬性將流動的顧客沉澱下來。顧客只要連入商家提供的wifi,商家就能直接觸達線下用戶,將顧客導流至線上平臺,打通會員體系,實現O2O閉環。一單生意結束,商家藉助微信公衆號與顧客加強互動關係,可以定期、精準地向顧客推送咖啡文化、活動信息、優惠卡券、會員福利等內容,成爲下一單生意的開始。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
與其他支付方式不同的是,微信支付帶來的不僅是支付的便捷,微信的社交屬性還能與消費實現互推。消費的顧客,獲得優惠券後,還可一鍵添加到個人微信的“卡券”,顧客可以將消費體驗甚至優惠券分享給朋友,帶動社羣消費。<br />
而談到爲什麼打造這家智慧咖啡廳,蘇博表示動機很簡單,就是想結合微信支付以及微信的其他服務,如wifi、掃碼點餐等構建出友好高效的門店場景和品牌認可度,所以產生了打造出咖啡行業首家微信支付旗艦店的想法。<br />
據他透露,未來在微信會員以及支付後評價、數據層面,和微信支付將有更深的合作。<br />
自“微信智慧生活解決方案“推出以來,已覆蓋30多個行業,接入全國超30萬家門店,助力各行業智慧升級。此次與Costa一道推出微信智慧咖啡廳,是微信支付的行業觸角新延伸,也是大型咖啡品牌連鎖智慧升級,挖掘新商機的一個全新的路徑。業內認爲,微信支付爲類似才才才Costa這樣的高頻線下消費帶來的運營效率提升、消費體驗升級,將促動更多行業跟進模仿。</p>
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'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
urlrule |
'/views-59532-[page].html' |
fix_html_now_url |
'' |
my_web_url |
'https://gafei.com/views-59532' |
get |
array (
's' => 'article',
'c' => 'show',
'id' => '59532',
'm' => 'index',
) |