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'<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
和使用全自動咖啡機不同，Costa一直堅持手工現場製作咖啡，讓顧客擁有最醇香的口感。但這種“慢工出細活”的品質與時下追求速度的生活節奏產生了一定的分歧，如何讓顧客在最短的時間內享受最高品質的咖啡，Costa藉助移動支付工具找到了突破口。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<img alt="" src="/uploads/allimg/160527/3-16052GA441a4.png" style="width: 450px; height: 444px;" /><br />
這家位於北京新光天地的Costa微信智慧咖啡廳，從門店裝潢就顯示出獨特性，門口設置的“掃碼穿越”海報吸引了不少消費者駐足體驗。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
店內每張餐桌上都貼有一個二維碼，顧客只要用微信掃碼就能收到菜單推送，進行自助點餐。這套被稱爲“微信支付全流程點餐”的系統，使Costa首次實現從點餐到支付的微信全自助，免去了等候點餐、現金找零等環節。據悉，引入自助點餐系統後，該門店排隊時間將會減少30%，高峯期點餐收單時間約提升25%。作爲商務人士社交消費的集中場所，讓“咖啡廳快起來“的系統不僅迎合了商務人士高效便捷的需求，Costa微信智慧咖啡廳甚至在門店接入了微信硬件打印機，與商務人士的移動辦公需求相匹配，也爲咖啡行業拓展了新的發展方向。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
“微信支付的掃碼點餐和微信智能打印，顧客參與度極高，反響效果極好，整體落地的效果是完全超乎預期的。”Costa的市場產品部總監蘇博表示。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
另外，這家Costa微信智慧咖啡廳還將服務範圍“越界”到了周邊商家。喝完咖啡需要轉場安排其他活動時，只需打開手機藍牙，使用微信搖一搖“周邊”，就可以查看附近接入微信“搖一搖周邊”的商家服務信息，提供“一站式”消費體驗，輻射周邊商戶形成完整的商圈。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
消費者和商家形成強互動數據成下個合作點</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
對商家來說，能通過微信支付的社交屬性將流動的顧客沉澱下來。顧客只要連入商家提供的wifi，商家就能直接觸達線下用戶，將顧客導流至線上平臺，打通會員體系，實現O2O閉環。一單生意結束，商家藉助微信公衆號與顧客加強互動關係，可以定期、精準地向顧客推送咖啡文化、活動信息、優惠卡券、會員福利等內容，成爲下一單生意的開始。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
與其他支付方式不同的是，微信支付帶來的不僅是支付的便捷，微信的社交屬性還能與消費實現互推。消費的顧客，獲得優惠券後，還可一鍵添加到個人微信的“卡券”，顧客可以將消費體驗甚至優惠券分享給朋友，帶動社羣消費。<br />
而談到爲什麼打造這家智慧咖啡廳，蘇博表示動機很簡單，就是想結合微信支付以及微信的其他服務，如wifi、掃碼點餐等構建出友好高效的門店場景和品牌認可度，所以產生了打造出咖啡行業首家微信支付旗艦店的想法。<br />
據他透露，未來在微信會員以及支付後評價、數據層面，和微信支付將有更深的合作。<br />
自“微信智慧生活解決方案“推出以來，已覆蓋30多個行業，接入全國超30萬家門店，助力各行業智慧升級。此次與Costa一道推出微信智慧咖啡廳，是微信支付的行業觸角新延伸，也是大型咖啡品牌連鎖智慧升級，挖掘新商機的一個全新的路徑。業內認爲，微信支付爲類似才才才Costa這樣的高頻線下消費帶來的運營效率提升、消費體驗升級，將促動更多行業跟進模仿。</p>
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'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-59532-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://gafei.com/views-59532' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '59532',
'm' => 'index',
) |
